®©WORKS
WE THINK BRAND
STRATEGICALLY AND CREATIVELY
YOUR BRAND IS AN IMPRESSION
IN THE MIND OF A CLIENT.
MEDIA NOISE AND COMPETITION BLUR THAT PERCEPTION.
TO CONNECT YOUR BRAND TO YOUR CLIENT,
CREATE A LASTING EMOTIONAL IMPRESSION,
AND A COHERENT PERCEPTION,
WE WORK ON 2 PILLARS :
BRAND IDENTITY
The framework for overall brand coherence.
It serves to monitor the means of expression of the brand.
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History
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Essence
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Vision
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Mission
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Ambition & Territories
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Value system
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Personality
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Visual statement
BRAND POSITIONING
When it comes to brand,
clients make a choice and comparisons.
Key questions :
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What do they compare you with ?
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What are you offering the client as a key decision-making factor ?
A CLEAR BRAND STRATEGY FRAMEWORK
BRAND DESIGN
Everything that makes the brand what it is and without which
it would be something different.
Brand elements :
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Corporate identity
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Packaging
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Retail environment & merchandising
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Website
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Brand guidelines (tone of voice, visual)
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Event design
BRAND COMMUNICATION
The Big Idea, the communication concept,that will guide
and express the spirit of the brand
Key questions :
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What needs to be communicated ?
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To Whom ?
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How ?
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When ?
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Where ?
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With what Budget ?