Creative Direction & Strategy

Lausanne / Paris

Roberto started his international career working in the advertising industry in Germany.
He then moved to New York where he worked first as an Art Director for Motown Records and then as a Creative Director for the Swatch design lab.

He has led the international Brand & Marketing operations at Swatch under the stewardship of then CEO & Founder of the Swatch Group Mr Nicolas G. Hayek.
He was responsible for a unified brand identity across product, communication and retail and the development of numerous brand collaborations with artists, designers and organisations such as Jeremy Scott, MTV and the Biennale of Venezia.

Since 2012, he is the founder of RCWorks  and collaborates with major brands and start-ups internationally

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Art Direction

London

Strategic branding and communication is Stephan’s field.
 

He loves to shape and sharpen brands so that they are aligned with the business strategy and help clients stand out — and grow.
 

As a creative holding an MBA from Imperial College, he gained over 25 years of experience working for major passenger car brands (Mercedes-Benz, Toyota, Seat), Formula One teams (Red Bull, Scuderia Toro Rosso, Vodafone McLaren Mercedes) as well as for the cultural sector (among others the Society of British Theatre Designers, Victoria & Albert Museum and University of the Arts London).

Having worked for big agencies like Saatchi & Saatchi and in-house for Red Bull he now brings the big-brand thinking and approach to start-ups, scale-ups and SMEs.

Brand & Marketing Strategy

Lausanne
 

Meet Andrea, a global marketing maven with a passport stamped by countries like Switzerland, Italy, the UK and Germany, among others.

 

Andrea embarked on a remarkable career that led him to the doors of Leo Burnett, where he worked on prestigious accounts, including Coca-Cola, P&G, and Kellogg's. 

Having caught the horology "bug," Andrea delved into renowned brands like Swatch, Omega, masterminding the Olympic Games association. His journey continued with stops at Girard-Perregaux, Glashütte Original, Rado, and Blancpain. Here, he became a true leader in Brand Strategy and Implementation, navigating diverse projects encompassing digital and traditional communications, retail design, visual merchandising, PR, sponsoring, CSR and events.

What truly ignites his passion is the art of brand elevation, dissecting its positioning, and guiding brand teams toward that next level of excellence.